PINK WASHING BREAST CANCER

October is Breast Cancer Awareness month; it is also fundraising month for the Susan G. Komen Foundation. In what may be one of the most blinded by the shiney campaigns, the Komen Foundation has teamed up with Baker Hughes, one of the world’s largest fossil fuel services companies.

Baker Hughes Expands Commitment to Susan G. Komen

Company supports mission to end breast cancer forever
HOUSTON, Oct. 2, 2014 /PRNewswire/ — Baker Hughes Incorporated (NYSE: BHI) announced today that for the second consecutive year, it will contribute $100,000 to support Susan G. Komen®, the world’s leading breast cancer organization, in its efforts to end breast cancer forever.

It’s ironic that Baker Hughes has painted drill bits “Pink” when those very drill bits are part of a process which has been linked to breast and other cancers, something the fossil fuel industry continues to deny. We all know fossil fuel corporations are about profits and not people, so exploiting something like cancer for the PR value isn’t surprising.

Baker Hughes isn’t the only fossil fuel corporation trying to be Pretty in Pink.

 

Chesapeake Energy and its subsidiary Nomac Drilling wrapped a new drilling rig in pink.

What should be making you see RED is the Komen Foundation embracing the fossil fuel industry. This is a foundation which professes to save lives and end breast cancer forever.

In accepting $100,000 from Baker Hughes, Chesapeake Energy (et al) and lending their name to a PINK WASH campaign is beyond belief.

According to Komen’s About page, the Komen Foundation humble beginnings started with $200 and a shoebox full of potential donor names. Today it’s accepting who knows how much money from the fossil fuel industry, and you can probably bet those names aren’t in a shoebox.

If this PINK WASH campaign has you seeing RED, contact the Susan G. Komen Foundation, tell them they won’t be seeing your “GREEN”.

Susan G. Komen Foundation

5005 LBJ Freeway

Suite 250

Dallas, TX 75244

1-877 GO KOMEN    (1-877-465-6636)

 

The “Race for a Cure” starts with prevention, not from the dollars found at the bottom of a fossil fuel well.

 

©2014 by Dory Hippauf