When a product or corporation takes a hit in public opinion, one of the steps that will be taken is to change their name or roll out a rebranding campaign. Led by their front group, the Marcellus Shale Coalition (MSC), frackers are rebranding fracking. Or to put it another way, they are putting a pretty red bow on a pile of poop.
How much are they spending on this fracking rebranding campaign? They won’t say. It’s proprietary, hush hush, in the same fashion as the super-double secret ingredients in the chemicals used in fracking.
With the blessings of the Heritage Foundation, a right wing think tank, the fracking ad campaign feature actors , including a little girl, saying “ Fracking’s a good word”, “Fracking Rocks” and “Fracking: Rock Solid for PA” .
The astroturf industry group, United Shale Advocates has the ad up on their youtube channel titled Rock Solid Facts. Not surprising, the ad is a rerun of the same pile of talking point poop the industry has been promoting all along.
A few years ago, the industry shied away from the word “Fracking”. They thought it was obscene.
People agreed, fracking is obscene.
Today they are embracing the obscene word as much as they have embraced the obscene practice of drilling, fracking and extraction of fossil fuels, while neglecting to mention the consequences this has on real people.
So, fracking is a good word and it rocks?
Calvin Tillman, the former mayor of Dish, Texas who was forced to leave his town to protect the health of his family after fracking and associated industrial activities created an unlivable situation and doesn’t think Fracking is a good word when it rocked his family.
Deborah Rogers of Fort Worth, Texas, who experienced nausea and severe headaches and nosebleeds, as well as asphyxiation of goats and chickens, after toxic fracking chemicals were found on her property and doesn’t think Fracking is a good word when it rocked her life.
The Ruggiero family of Wise County, Texas, who suffered debilitating health problems and significant losses in property value due to air and water contamination from a spill left unreported by a nearby fracking operation and doesn’t think Fracking is a good word when it rocked his family.
And there are at least 243 families in Pennsylvania whose lives have been rocked by fracking and don’t think fracking is a good word. The List of the Harmed highlights 6,154 families from all over the country who have been rocked by fracking and fossil fuel industrialization.
Nearby residents were evacuated.
Chevron rocked the community with a coupon for a free large SUPREME pizza and a 2-liter bottle of soda.
Areas in Youngstown OH, Azel TX, Oklahoma City OK, Conway AR have been rocked with earthquakes associated with frack liquid injection wells and fracking. It’s unknown if residents of these communities received a free pizza.
As another industry front group, America’s Natural Gas Alliance (ANGA) says “Think About It”.
Many who have had their world rocked by fracking have thought about it, and don’t think Fracking’s a good word, no matter how many pretty red bows are put on it.
©2014 by Dory Hippauf