The TV Gas Blonde, the Fracker’s Tokyo Rose, etc. Turns out to not be a robot or a cyborg as some have alleged, but a real person, with a real name, Brooke Alexander, aka “Brooke Shales” a real Face Book page and a real background - as a Fox News Bunny, and a role as a con artist on a soap opera. Which may explain her shale schtick:
“There is gas formation in America known as the Stepford Shale. And it offers us all a 100 year supply of clean burning natural gas, our bridge to a brighter future. On that, you have the word of all the friendly frackers making this possible..”
The commercial was subsequently changed from “100 years” to “60 years” and, as more LNG permits have been approved to export the gas overseas, the Gas Blonde now says America’s supply of gas will last “for generations.”
Since a generation is 20 years, that means the frackers are saying for over 20 years. Or 1/5th of where they started the ad campaign - a few years prior.
https://www.youtube.com/watch?v=ngFXfiOtj90
http://voices.yahoo.com/the-american-petroleum-institute-their-misinformation-8008884.html?cat=39
Brooke Shales
The woman shilling on the Energy Tomorrow/API commercials is Brooke Alexander, a former soap opera star, beauty queen and a former FOX correspondent. In 1980 she was Miss Hawaii World, later crowned Miss World America, giving her the right to compete in the 1980 Miss World pageant where she placed as 6th runner-up.
She is best known for her role as con-artist Samantha Markham in As the World Turns
She was host of the “WorldBeat” on CNN, then moved to Fox News in a correspondent capacity also appearing daily in segments previewing the day’s program schedule.
From 2006 to 2007, she was a host of the “Real Simple” lifestyle television program based on the magazine of the same name.
http://en.wikipedia.org/wiki/Brooke_Alexander
http://www.youtube.com/watch?v=32VgYHuj_mk
http://www.nouveauold.com/2012/07/saving-earth-with-brooke.html
http://voices.yahoo.com/the-american-petroleum-institute-their-misinformation-8008884.html?cat=39
The One Best Way To Cook A Planet
{ 17 comments… read them below or add one }
Since I’m an engineer not a marketer I can only guess her appeal. I believe she represents the most critical demographic in US policy making: the upwardly mobile, educated, aging well mother with gifted and talented children tracked for first tier schools and Wall Street careers. Madison Avenue couldn’t have invented a better avatar. This demo domiciles in Westchester County, NY, Lake County, IL and any suburban county with high achievers. They and/or their husbands are typically in the financial business and don’t associated cash/equities/derivatives skimming with the messy business of commodity extraction. Connect the link between shale gas and oil extraction and their household wealth and children’s well being, would be unsettling at yoga class, cocktail parties and lacrosse games.
So O&G marketers are busy placating this demographic. BTW, one of Chicago’s NPR station biggest sponsors is Natural Gas. And it’s most important demographic (listeners and pledgers) are educated housewives and/or working mothers from the North Shore. It worked. The New Albany in Southern Illinois will soon become a pin cushion.
Solution? Start a shaming campaign. What’s wealth and Viking appliances, when peer pressure becomes unbearable. However, the husbands are the bigger problem. Most that I know are 40 to 50 year old ex frat boys with absolutely no interest in and disdain for environmental protection. And insufferable.
Again, I’m not a marketer or in PR imaging.
Clean natural coal is the future
Mason Zenda
Department of Homeland Security
[email protected]
So if she was Miss Hawaii World in 1980, she’s in her early 50s now. Maturity has endowed her with the gravitas and authority the fracking message cabal needed, taking a page from Rupert Murdoch’s Fox News master plan without the flaunting of bare legs.
how tall is she
Ask a lawyer at Williams & Connolly LLP
Shame on everyone connected with the energy*@sd.org propaganda, especially the spokesperson! What a bunch of drivel. It’s a horrible thing that the networks promote this baloney by selling the time during primetime. Stand up and demand this be taken off the air. If you can’t / won’t do anything else, change the channel. They keep track.
Missy with the pant suit is such propaganda and should take her children to Oklahoma to feel the rumble going on and live there for a year. Experience the fracking~ What a snake she is. What garbage comes from her blonde head. Time to toss the tube for my own choices. Lady, you need to be reprogrammed when you get sent to Mars.
I think this woman may be named Brooke but her voice is pure Tea Leoni… If it’s not Tea’s voice-over, it sounds a lot like her…”Brooke” is unbearable plus the message is not one I would think Tea would want to be connected with over and over and over…and over and over.
Get her off the air. I change the channel every time.
I don’t mind her brief ads. Fracking is killing ITSELF. The sudden major increase in supply has pushed the price of oil down so much there is little incentive to drill for a long time. Leases on drilling equipment have plummeted and six-figure field workers are being laid off left and right.
There will be a couple of years to investigate and document, then regulate or even BAN fracking in the meantime.
Whoops, I should have mentioned that natural gas now is even MORE oversupplied than oil, same comments apply.
What better way to silence the most likely critics. Run the commercial on the news programs most likely to be highly critical of the questionable facts behind the message. It’s a great and subtle way to stop the most visible commentators from investigating and broadcasting the facts behind the commercial.
She’s hot
let’s put up a gazillion wind mills
And how about the “170,000 miles of secure pipeline…”. Just ask the folks in Santa Barbara or Eastern Montana along the oily Yellowstone River.
It sickens me to see those ads on an otherwise responsible program like Face the Nation.
I agree with and cannot improve upon the first comment in this thread, by Michael Berndston, an engineer. Do yourself a favor and re-read his comment about the demographic group those ads are focusing upon.
She used to do the
ads for “Special K”
cereal.
She wore a red
swimsuit and stood
in a pose, shaping
the letter “K”.
She did the ads
for “Special K” cereal.
She wore a red swimsuit
and stood in a pose, shaping
the letter “K”.
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