Greenwash or Greenwashing is form of spin where public relation campaigns or marketing by corporations or organization is deceptively used to promote the perception that the entity’s aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims. Calling itself “green” doesn’t make it so. A recent Public Accountability Initiative report, “Big Green Fracking Machine,” striped away the green paint to reveal the Heinz Endowments — a major CSSD sponsor — and various environmental groups represented on the center’s board of directors have “extensive undisclosed ties” to the very industry the center is trying to regulate. Click here to read the full report. Highlights: The major philanthropic force behind CSSD, The Heinz […]
