September 25, 2014
When a product or corporation takes a hit in public opinion, one of the steps that will be taken is to change their name or roll out a rebranding campaign. Led by their front group, the Marcellus Shale Coalition (MSC), frackers are rebranding fracking. Or to put it another way, they are putting a pretty red bow on a pile of poop. How much are they spending on this fracking rebranding campaign? They won’t say. It’s proprietary, hush hush, in the same fashion as the super-double secret ingredients in the chemicals used in fracking. With the blessings of the Heritage Foundation, a right wing think tank, the fracking ad campaign feature actors , including a little girl, saying “ Fracking’s a good word”, “Fracking Rocks” and “Fracking: Rock Solid for […]
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June 27, 2014
With much fanfare and political photo-ops, the media was flooded with stories about a new pro-natural gas “grassroots” group back in march 2014. The name of the group is United Shale Advocates (USA). As was pointed out in GASROOTS – United Shale Advocates is far from being a grassroots organization. It’s gas-roots, or more to the point ASTROTURF. Astroturf groups are industry backed groups posing as “Grass”roots. In other words, just as Astroturf is fake grass, Astroturf groups are fake grassroots groups. More proof was found today in the form of a “Robo-email Blasts” urging members to write their legislators. They even tell the members what to write. Many gas-roots Astroturf groups, industry spokespeople, and supporters have accused Fracktivist groups of using Robo-email Blasts in the past. Somehow, when a […]
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